Performance & Lifecycle Marketing Manager

Connect360 is an independent data-driven marketing, customer engagement and loyalty services business, partnering with powerhouse brands like AMI and State Insurance.

We are a high-performing, hands-on team that values collaboration, curiosity and continuous learning. We enjoy true work-life balance and autonomy while getting stuck into delivering exceptional value for our clients. 

Our team is growing and we’re on the hunt for a data savvy Performance and Lifecycle Marketing Manager to join our Precision Marketing team in creating better connected customer experiences for our clients.

What you’ll be doing

  • Identify and develop customer lifecycle journeys, creating personalised campaigns that engage and connect customers with our clients’ brands.

  • Identify key customer moments and develop targeted communications that inspire action and build deeper brand engagement.

  • Manage lifecycle marketing initiatives to boost customer engagement and retention.

  • Champion the use of marketing automation tools to drive speed to value results.

  • Oversee the delivery of communications by effectively managing resources and priorities.

  • Identify and utilise the best communication channels (e.g., direct mail, email, mobile, social) to achieve marketing objectives.

  • Collaborate with internal teams and clients to execute campaigns smoothly and in line with established processes.

What you’ll bring

  • 6+ years’ experience in a related role, with specific experience in direct & digital marketing.

  • Previous experience working within a marketing team or agency in a fast-paced environment.

  • A tertiary marketing qualification (or equivalent experience).

  • Comprehensive knowledge of marketing automation tools (ideally Braze or a similar tool).

  • Confidence in segmenting data and audiences.

  • A sound understanding of the relationship between data and platforms used.

  • Experience in navigating and maintaining strong client relationships.

It would also be a bonus to have a Direct Marketing or Digital Marketing Certificate (or equivalent experience).

Why Connect360

At Connect360, we’re passionate about fostering a culture of growth, development, and inclusion. As an equal opportunity employer, diversity is at the heart of everything we do.

We’re committed to creating an environment where every team member can reach their highest potential, with continuous support and strong development pathways.

Some of our other benefits you’ll enjoy as part of the Connect360 team are:

  • Hybrid and flexible working between your home and our centrally located modern offices.

  • Cover for Life, Trauma and Income Protection, as well as extensive discounts on other personal insurance and retail purchases.

  • Fourth trimester (new parent) support leave and pay.

  • Additional leave such as birthday leave, volunteer leave, representation sports leave and gender affirmation leave.

  • Access to our extensive wellness programme and services.

  • And most importantly, the opportunity to work with a team of amazing, like-minded people!

Ready to be part of something special?

Previous
Previous

Senior Data Engineer